The Data Analytics arm of a Fortune 50 company engaged LTS to provide Technical Writers to supplement existing Agile teams. One of the Agile team’s that needed Technical Writing help was a complex Marketing Metrics Tool, that showed users what the impact was to a change in the marketing plan (price, product offerings, volume etc.). The client was wanting customer data driven marketing decisions. This tool displayed multiple real time data points on a dashboard. It was critical that the users understood the breadth and depth of all of the metrics they were seeing on the software dashboard. The volume of data was overwhelming and without a thorough understand of each of the metrics it would be hard for the Marketing team to make data driven decisions.
The LTS consultant used a new Tech Writing Software application that would become a part of the Marketing Metrics Tool could edit, insert, and manage “tooltips” in almost real-time, cutting the tooltip creation time from a few days to a few minutes. With this “tooltip” software solution, changes can now be made to the content and placement of tooltips almost immediately, allowing for a more fluid response to an ever-changing metrics layout. This software also provided user analytics for the tooltips, something not available with the previous tooltip setup.
With the combination of almost instantaneous editing and user analytics tied to the tooltips, the solution I found through the third-party software was embraced not only by the developers but by the business side of the program. Now, these tooltips are utilized program-wide as the standard for tooltip creation and display.